From the Desk of Russell de la Peña
Monday 7:03 pm
RE: How to sell your home for your full asking price without paying any commissions or fees.

The following information will save you time and thousands of dollars in commissions...
Russell de la Peña
Expert In Creative Seller Financing 
And Expert Internet Marketer
Sell Your Property, "Rent-to-Own" And
Get Your Full Asking Price ...WithOUT Paying Commissions!

Dear Home Owner,

My name is Russell de la Pena, and my wife, Diana, and I, need your help. I've been investing in real estate since 2009 - 100% online - and I work with thousands of tenants who want to buy a "Rent to Own" home ...right now.

Here's the story... 

I advertise online regularly to find folks that want to lease-option my houses. And because I've gotten so good at finding great tenant/buyers, I've found a LOT more tenant/buyers than I have houses to sell. 

So... I wanted to find a way to help these folks find a home and to make a little money on all the work I've done to find them and to qualify them.

And that's where you come in...

Here's what I mean.

My tenant/buyers want to live in the area, but don't qualify for a mortgage right now. That means they would be buying your property as a, "Rent To Own" home.

They can afford the monthly payment and can qualify within 1-3 years from now. We ask every one of them to talk to a mortgage broker before they buy, so we, they, and you, know exactly how long it would take them to qualify for a new loan.

These buyers will also give you full market value for your house and full market rent during the lease period… sometimes a little bit more than that.

And yes, even if you have ZERO equity in your home, you can still sell your property, "Rent to Own" using my program.

In addition to that, the tenant/buyers I work with tend to take care of the property better than a normal tenant, because they see it as their property. 

You'll even get a written agreement with them that makes them responsible for repairs to the house. So... if the furnace goes out, they have to fix it or... if the toilet stops up, they don't call you in the middle of the night. 

It saves you from a lot of landlord headaches.

And... if the worst happens and they default, they lose their option rights and their option down payment and... you can evict them. The beauty is that the percentage of evictions on this type of sale is way below normal tenant eviction rates... so it's a lot safer.

By the way, none of this costs you a dime. I'm ONLY paid by the buyer.

As far as price goes...It doesn't really matter to me how much you want for it, but if we put it too much over market value, I won't be able to find a tenant/buyer.

But... there is no reason that we shouldn't be able to get you your full market value or maybe a little more, because the way we are selling it. 

My buyers are pretty motivated.

If you are interested, please let me know. We can talk on the phone and I'll answer any of your questions. Feel free to have your real estate attorney on the call too. 

As soon as you give me the okay, I'll send out an email to my list about your house. I have sold houses in 6 days with this list, so don't be surprised if things happen pretty fast after you give me the okay.

That said, I may not have a tenant/buyer that wants your house, but that's not a problem. I'm so good at finding the right people searching for the right property, at the right time, that my usual turn around is 7-14 days when the property is priced well.

Heck... I found you, didn't I? ;0).

Russell and Diana de la Peña

Email Us
Direct: 310-736-7173

P.s. Whatever you decide, I wish you the very best of all good things.
Frequently Asked Questions

What sort of down payments do most people have?
We try to get between 3-5% of the purchase price as a lease option fee. This is where we both make our money, so our goal is to get a much as possible for both you and I (within reason, of course). Also, the more we get as a down payment, the more stable the tenant is for you, so it benefits us both.
What is the number of people who walk away from the house when the lease is over (either because they are unable to get regular financing or decide the no longer want the home.)
Less than 30% of lease option buyers will exercise the option. So it is likely that they will not buy it at the end. 

But... there are some real benefits, even if they don't buy in the end...
  •  It doesn't cost you a dime to fill the property. That is what we do and we are paid by the buyer.
  •  You no longer have to lose your mortgage or property tax payment every month since you will offset it with the monthly income.
  •  You don't have to do maintenance on the property - the new buyer/tenant is responsible for repairs.
  •  You don't pay for utilities.
  •  They cut their own grass and shovel their own snow.
  •  They don't call you like regular tenants.
  •  You get a 3 years lease rather than 1 year for most renters.
  •  You get a more stable tenant than a regular renter because the folks that move in see themselves as owners rather than renters. Remember the old adage, "You don't wash a rental car." 

  • Same goes for buyers vs. tenants of houses.
If the person walks away from the lease what becomes of their down payment?
It is non-refundable to the buyer. When they end their lease, we would be happy to help you fill the property again - we have a very active and growing list of buyers.
Who is responsible for upkeep and maintenance on the home?
This is all the responsibility of the buyers.
Since the home has a mortgage are there any problems with leasing that would cause the "Due on sale" clause of the mortgage to be invoked by the lender?
No, a lender would see this as a lease, not a transfer of ownership.
Because it's a lease, does the person leasing the home get the homestead exemption or would it be treated like a rental property, and if so, at what point would the taxes would go up without that exemption.
It would be treated like a rental property so eventually the exemptions would be removed and the taxes would go up.

But - you also get the benefits of owning rental property. I know that some people think owning rental property is nuts, but it's not when you set things up the right way.

You Will Get Several Financial Benefits From Keeping 
Your Property And Selling It As A Lease Option:
  •  Depreciation on the property. This is a good thing. You can deduct 3.64% of the tax basis (27.5 years depreciation) of the improvement of the property against either active or passive income (depending on how you are set up). On a $100k property, this would equal about $1k in real cash savings on your taxes each year. (talk to your CPA for details about how this works).
  •  Appreciation of the property. Over time, the value of the property goes up. I know it's been a rough patch in the market these last few years, but the likelihood is that the values will eventually go back up. This will make it possible for you to sell the property in the future and make a profit rather than have the potential (in many cases) of actually having to come to closing with cash to sell it.
  •  Buy down of the mortgage over time. Over time, the note will pay itself off. You may have years before this happens, but every month a little bit of your payment goes toward the principle and you will build equity.
  •  Rents go up over time as a hedge against inflation. The thing I love best about my investment property is that the rents go up. I know of no other investment that has an automatic hedge against inflation like this. Most houses have 30 year fixed payments, but as rents go up, if you apply the extra income to the mortgage each month, you will likely pay it off in 10-15 years because of the increased cash flow.
There are also some negatives to consider:
  •  Risk of vacancy. Over time, you will have vacancies. Each month the property is vacant, you lose money. The beauty of working with us is that we have buyers and can fill it very quickly. The risk of selling it on the open market is often much higher than selling it through us with a Lease Option. Keeping it on the open market, you must pay the mortgage, utilities, taxes, insurance, grass cutting, maintenance and wear and tear that comes from keeping a property vacant (did you know that the plumbing will often deteriorate in a vacant house because of lack of use?).
  •  Risk of damage from tenants. There is always going to be wear and tear on a house when someone lives in it. When they move out, you will need to have it cleaned up before you sell it again. It's also possible that someone will deliberately 'trash' your house. This is very rare and is covered by insurance.
  •  Management headaches. I hate managing property and make a point NEVER to talk to any of my tenants. I have a competent property manager do this for me. The biggest reason people say they hate real estate investing is because they manage their own property. This, in my opinion just doesn't make sense. Let someone else do it for you - they typically charge about 10% of the rent. I can recommend someone good if you like.
  •  Picking a bad buyer/tenant. This is another mistake most newbie investors make - they screw up on tenant selection. That is why we put them through a qualification process that vastly improves the tenant/buyer's success rate.
The downside is that taking on tenant buyers, in my opinion, is much smaller than the upside - especially if the alternative is a vacant house. We know that in a good market, 33% of all properties listed for sale on the MLS do NOT sell. Right now, that percentage is much higher. We also know they will not sell for more than market value and that the cost to sell with a Realtor will run you about 10% after commissions, closing costs, repairs, and negotiation. For many people who are close to market value on their mortgage, this cost just isn't possible.
How do buyers get financing when it's time to exercise their option?
The downside is that taking on tenant buyers, in my opinion, is much smaller than the upside - especially if the alternative is a vacant house. We know that in a good market, 33% of all properties listed for sale on the MLS do NOT sell. Right now, that percentage is much higher. We also know they will not sell for more than market value and that the cost to sell with a Realtor will run you about 10% after commissions, closing costs, repairs, and negotiation. For many people who are close to market value on their mortgage, this cost just isn't possible.

They go to any conventional lender and apply for a loan. The reason they are buying "Rent To Buy" right now is because they do not qualify for a conventional loan. Since 2007, conventional loans have become much harder to qualify for - ask any mortgage broker. That is why so many properties that are for sale by real estate brokers don't sell. Buyers just can't get loans without almost perfect credit. Appraisals have also been a problem recently, so even if the Buyer qualifies, if the appraisal doesn't come in, they won't be able to finance it.

Our goal is to help good, responsible people get into a home. People who will take care of it and treat it like their own. We've had good luck finding just that over the years.

If the Buyer exercises the option, that's great and you make your money. If they don't, the advantages of having someone pay your mortgage and buy a house for you are enormous.

I believe that selling the property as a lease option is the solution that is the least painful. In fact, it may end up being the best financial decision you ever make.

I hope these answers give you a better idea of how this all works and helps you decide if it is for you or not.

Feel free to call me directly at 310.736.7173 if you have any further questions, or...

...If you are ready to go, just click the button below, and we'll get started immediately. We'll blast out the details of your property to our list and get it transferred to one of our buyer/tenants as soon as possible.
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